She always knew she wanted to be an entrepreneur. She just needed something worth building. Tina Hegna spent over a decade in corporate accounting — not because she’d given up on that dream, but because the right application hadn’t found her yet. Then she walked into a Burn Boot Camp class as a member, and everything clicked.
What happened next was anything but simple — one franchise became three, a pandemic tested everything, and an intentional decision to scale back to one location turned out to be the most strategic move she ever made. In this conversation, Tina unpacks the full journey: the financial realities of franchise ownership, what her accounting background did and didn’t prepare her for, and the heart-head alignment framework she uses to make every major decision in business and in life.
WHAT YOU WILL LEARN:
- [00:10:00] The franchise approval process, funding options, and what to expect in the FDD 14-day blackout period
- [00:18:27] The real cost to open a Burn Boot Camp franchise — and why construction costs can swing the number dramatically
- [00:20:34] Short and long-term financial considerations every franchise owner needs to think through before signing
- [00:24:38] Managing part-time shift workers, building culture, and navigating HR from scratch
- [00:27:55] The heart-head alignment framework Tina uses to make clear decisions
- [00:29:53] What her husband Harlan and sister Stephanie each identified as her greatest strengths
GUEST REFERENCES
- Brené Brown — ‘The Gifts of Imperfection’ —Amazon link
- Start Strong: Free Week at most Burn Boot Camps – sign up using Burn links below.
CONNECT WITH BURN BOOT CAMP MAPLE GROVE
Instagram @ https://www.instagram.com/burnbootcampmaplegrovemn
Facebook @ https://www.facebook.com/burnbootcampmaplegrovemn
Website: https://locations.burnbootcamp.com/locations/maple-grove-mn/
Burn Boot Camp location finder and Start Strong Free Week details: https://burnbootcamp.com/
CONNECT WITH HIR
Instagram @https://www.instagram.com/herintentionalreset.co/
Facebook @ https://www.facebook.com/profile.php?id=61587329908947
If HIR has been valuable to you, you can support the show here: https://ko-fi.com/herintentionalreset
No pressure — just making it easy for listeners who want to say so.
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hemlock/the-way-forward
License code: RVGOVVHKDJFBKVJC
Transcript
Tina Hegna_Burn Boot Camp_ Episode 2
[:[:[:[:[:[:[:[:[:[:From Member to Owner
[:[:[:[:[:[:[:[:[:Why Burn Boot Camp
[:[:[:[:[:[:[:[:[:Entrepreneur Spirit Origins
[:[:[:[:[:Personal Mission
[:[:[:Pitching the Idea at Home
[:[:[:[:Franchise Approval and Funding
[:[:[:[:[:[:Buildout and Launch Playbook
[:[:[:[:[:Pandemic and Scaling to Three
[:[:[:[:[:Becoming a Trainer
[:[:[:[:[:Life After Selling Locations
[:[:[:[:[:[:[:[:[:[:Investment Costs and FDD
[:[:[:[:[:[:[:Owner Pay and Long Game
[:[:[:[:[:[:[:[:[:[:[:[:[:[:Lessons Beyond Accounting
[:[:[:[:[:[:[:[:[:[:Outsource the Admin
[:[:Heart Head Alignment
[:[:[:[:[:Husband on Strengths
[:[:[:[:[:Sister on Optimism
[:[:[:[:[:[:Rapid Fire Mom Life
[:[:Meals and Chores Systems
[:[:[:[:[:[:[:[:Book That Changed Me
[:[:[:[:[:Wellbeing Non Negotiable
[:[:[:[:[:[:[:Closing Mission and Next Steps
[:[:How to Try Burn
[:[:[:[:REFLECTIONS
[:[:[:
