She always knew she wanted to be an entrepreneur. She just needed something worth building. Tina Hegna spent over a decade in corporate accounting — not because she’d given up on that dream, but because the right application hadn’t found her yet. Then she walked into a Burn Boot Camp class as a member, and everything clicked.
What happened next was anything but simple — one franchise became three, a pandemic tested everything, and an intentional decision to scale back to one location turned out to be the most strategic move she ever made. In this conversation, Tina unpacks the full journey: the financial realities of franchise ownership, what her accounting background did and didn’t prepare her for, and the heart-head alignment framework she uses to make every major decision in business and in life.
WHAT YOU WILL LEARN:
- [00:10:00] The franchise approval process, funding options, and what to expect in the FDD 14-day blackout period
- [00:18:27] The real cost to open a Burn Boot Camp franchise — and why construction costs can swing the number dramatically
- [00:20:34] Short and long-term financial considerations every franchise owner needs to think through before signing
- [00:24:38] Managing part-time shift workers, building culture, and navigating HR from scratch
- [00:27:55] The heart-head alignment framework Tina uses to make clear decisions
- [00:29:53] What her husband Harlan and sister Stephanie each identified as her greatest strengths
GUEST REFERENCES
- Brené Brown — ‘The Gifts of Imperfection’ —Amazon link
- Start Strong: Free Week at most Burn Boot Camps – sign up using Burn links below.
CONNECT WITH BURN BOOT CAMP MAPLE GROVE
Instagram @ https://www.instagram.com/burnbootcampmaplegrovemn
Facebook @ https://www.facebook.com/burnbootcampmaplegrovemn
Website: https://locations.burnbootcamp.com/locations/maple-grove-mn/
Burn Boot Camp location finder and Start Strong Free Week details: https://burnbootcamp.com/
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About the Show:
Her Intentional Reset is a midlife podcast for women navigating career change — honest, deep-dive conversations about career pivots, second acts, and reinvention with women who’ve actually lived it. This women’s empowerment podcast speaks to women in 30’s, 40, women over 50, Gen X women, working moms, empty nesters, and corporate women dealing with burnout — women redefining success and finding their why after a layoff, a career wall, or the moment work just stopped feeling right. Each episode traces a real transition story: the catalyst for change behind it, whether that’s a layoff story, career burnout, or hitting a wall; the steps and timeline behind how she actually made the change — quitting a corporate job, leaving corporate America, starting over professionally, and/or going from employee to entrepreneur; and an inside look at her industry along the way.
The conversations also get into the practical side most career-change content skips: transferable skills, upskilling and reskilling in midlife, starting a business with no experience, and career change without a degree. And because money is always part of the story, guests talk financial planning for a career change — paying yourself first, building a financial runway and safety net, income gaps, self-employed health insurance, saving for retirement while self-employed, and the money mindset it takes to trade a paycheck for financial freedom in midlife.
Guests share the career pivot lessons learned, the advice for career changers, and what they wish they’d known before quitting — then close out with a Rapid Round covering the real-life stuff: family recipes, book and show recommendations, a life motto, and a wellness or self-care tip for midlife women, because women are often each other’s best guides and teachers. It’s never too late to make a change, follow your intuition, and listen to that quiet voice — every episode leaves listeners feeling inspired and empowered to explore their own career pivot, second act, or next chapter, on their own terms. New episodes of this career change podcast and midlife podcast for women release biweekly on Apple Podcasts, Spotify, and YouTube.
Transcript
Tina Hegna_Burn Boot Camp_ Episode 2
[:[:[:[:[:[:[:[:[:[:From Member to Owner
[:[:[:[:[:[:[:[:[:Why Burn Boot Camp
[:[:[:[:[:[:[:[:[:Entrepreneur Spirit Origins
[:[:[:[:[:Personal Mission
[:[:[:Pitching the Idea at Home
[:[:[:[:Franchise Approval and Funding
[:[:[:[:[:[:Buildout and Launch Playbook
[:[:[:[:[:Pandemic and Scaling to Three
[:[:[:[:[:Becoming a Trainer
[:[:[:[:[:Life After Selling Locations
[:[:[:[:[:[:[:[:[:[:Investment Costs and FDD
[:[:[:[:[:[:[:Owner Pay and Long Game
[:[:[:[:[:[:[:[:[:[:[:[:[:[:Lessons Beyond Accounting
[:[:[:[:[:[:[:[:[:[:Outsource the Admin
[:[:Heart Head Alignment
[:[:[:[:[:Husband on Strengths
[:[:[:[:[:Sister on Optimism
[:[:[:[:[:[:Rapid Fire Mom Life
[:[:Meals and Chores Systems
[:[:[:[:[:[:[:[:Book That Changed Me
[:[:[:[:[:Wellbeing Non Negotiable
[:[:[:[:[:[:[:Closing Mission and Next Steps
[:[:How to Try Burn
[:[:[:[:REFLECTIONS
[:[:[: